Atif Aslam has launched an initiative called “Borderless World” to break barriers in the arts and introduce new musical talent to the global stage.
The launch event took place at a local cinema in Lahore, attended by prominent Pakistani artists and creative personalities.
Atif Aslam stated that the purpose of Borderless World is to provide a platform where musicians, poets, and artists can freely express their creativity. He described it as a realm where there are no limits to creativity, and the boundaries of dreams are erased.
The event was made memorable by the presence of famous personalities like singer Sahir Ali Bagga, actors Hamza Ali Abbasi and Saba Qamar. Celebrities such as model-actor Emmad Irfani, Anoushey Ashraf, and singer Bilal Saeed also added to the charm of the occasion. Directors Bilal Lashari, Ammara Hikmat, and Shae Gill expressed their support for the initiative.